In my journey as a balloon artist and creative event planner, I recently made the decision to merge my personal and business Instagram accounts. This strategic move stems from a desire to seamlessly share both my personal activities and the designs I craft for my clients. The shift became apparent when I observed higher engagement and views on posts that delved into personal aspects of my life.

Enhanced Visibility and Interactions

Before the merger, I noticed a significant disparity in engagement between personal and business posts. Understanding the importance of showcasing both sides of my life, I made the decision to create a unified space where followers can witness the entirety of my professional and personal journey.

Striking the Balance: Personal and Professional Integration

Now, I find it easier to navigate the fine line between personal and professional content. Whether I'm globe-trotting or working on a creative project, my combined account allows friends, family, clients, and fellow creatives to be part of my multifaceted world. This aligns with the beauty of my profession—providing top-notch services globally.

Consistency in Content Sharing

Beyond breaking down the barrier between personal and professional, merging accounts has streamlined my posting process. I can now share a diverse range of content—from favorite tools and culinary creations to the challenges of keeping plants alive—without overthinking. This not only adds variety but also contributes to a more consistent posting schedule.

Strategic Advantages

The decision to maintain a single account offers strategic advantages, particularly in promotional efforts. It simplifies participation in online communities, where members frequently share Instagram handles. Moreover, cross-promotion across various social media platforms, blogs, and email content becomes more cohesive with a unified account.

Values and Connection with Clients

For me, blending personal and business accounts aligns with my core value proposition. Just as I expect clients to allow me into their lives and enterprises, I reciprocate by inviting them into my world. In a business landscape that increasingly values personal connections, being the face of my brand fosters authenticity and trust.

Future Growth and Flexibility

While I envision remaining the face of my business, I recognize the potential for growth and change. If circumstances evolve, and a clearer distinction becomes necessary, I can easily adapt by splitting the account. This approach allows for flexibility while maintaining a consistent and engaged audience.

In conclusion, while every business is unique, the choice of a single Instagram account aligns with my philosophy. For small business owners seeking to share various facets of their lives, consolidating accounts is a practical and effective strategy.

Share Your Thoughts!

Are you contemplating changes to your accounts? How many accounts do you manage? Connect with me on Instagram—search for Lenor Ryan or Lights Camera Selfies—to share your insights. I look forward to engaging with you on my one and only account.