Brand Activation is the process of driving consumer actions through interaction and experiences centered around the brand. It is a personal, hands-on approach towards marketing by innovative concepts like experiential marketing and other activation solutions. A campaign, experience, or event that enables a brand to interact directly with the consumer with the intention of building brand loyalty and a community around the brand’s product and services.
Lights Camera Selfies will create unique touchpoints for the consumer using multi-sensory experiences which will connect them with the brand on a genuine level. It is the starting point of an ideally genuine and honest relationship between the brand and the consumer. Some examples are creating an interactive area of games, meet ‘n greets, and samplings.